Sunday, February 11, 2007

What do consumers really want?

The same thing everyone else is having, but a tad different.

More attention than the person sitting next to them.

A new model, just moments before anyone else, but only if everyone else is really going to like it.

A seat at a sold out performance.

Access to the best customer service person in the shop, preferably the owner.

Being treated better, but not too much better.

Being noticed, but not too noticed.

Being right.

Being respected. Being accepted.

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