Tuesday, February 27, 2007

Nokia -the lamometer strikes again

Anther lame advergame. This time from Nokia.
Coinciding with the launch of their multimedia car kit, Nokia launched videoadvergame called "The Passenger", featuring a video driving game around Paris.

A driver, a femme fatal and another mysterious man are the characters who support the user in the interactive experience. Well, let's not overpromise here: it might be an experience, but not a good one. Actually, a really bad one. It's a linear narrative. There's only one way to go, according to the video shoot. The streets of Paris look the same, you can't make a wrong turn or explore the streets. There's no discovery, no exploration, no adventure and the crappy video is pretty bad, too. Add to that a C-List actress with a bad French accent and you end up in the Lamometer Hall of Fame. Must have cost a bundle. Too bad they didn't invest in a good idea.

1 comment:

Sean said...

Thanks for having a play! It's unfortunate that you didn't enjoy it, but a lot of people are having fun with it. You actually are able to make wrong turns. We used video morphing to attach the video nodes together at the points where you are able to make decisions (at many of the intersections).

There are a lot of different types of games/interactive entertainment formats. Lately we've been exploring the concept of linear narrative that is driven/revealed by user participation. So it's not so much a game as a participative narrative. A similar example of linear interactive narrative (need a better term) we've done is www.reachmystery.ca have a peek you might enjoy it more! It's doing quite well in Canada.