Tuesday, February 27, 2007
Nokia -the lamometer strikes again
Anther lame advergame. This time from Nokia.
Coinciding with the launch of their multimedia car kit, Nokia launched videoadvergame called "The Passenger", featuring a video driving game around Paris.
A driver, a femme fatal and another mysterious man are the characters who support the user in the interactive experience. Well, let's not overpromise here: it might be an experience, but not a good one. Actually, a really bad one. It's a linear narrative. There's only one way to go, according to the video shoot. The streets of Paris look the same, you can't make a wrong turn or explore the streets. There's no discovery, no exploration, no adventure and the crappy video is pretty bad, too. Add to that a C-List actress with a bad French accent and you end up in the Lamometer Hall of Fame. Must have cost a bundle. Too bad they didn't invest in a good idea.
Posted by Uwe Hook at 6:28 AM