Sunday, April 22, 2007
The $15 Martini
Have you ever sat a dive bar, a $5 beer in your hand and thought, "I could have had a six-pack for the same price."
Why does this thought never occur when you have a $9 beer at a hip bar? You might think that you're drinking an overpriced beverage. But you don't think for a second you could get the same experience at home.
The hipster bar enhances the purchasing experience. It adds value to your bar experience, to your life. A more enjoyable purchasing process will increase the value of your service. And, consumers are willing to pay for an enjoyable purchasing process. Ask Lexus. Or the last bar you gladly paid $15 for a Martini.