Tuesday, April 24, 2007
Get ready for the newest buzzword
My good deed of the day: Sound cool and cutting-edge by using the newest member of the buzzword family: Video Snacking.
What does it mean?
Basically, marketers don't expect people to watch a Hollywood movie of 90 minutes or so on a small LCD screen. What all mobile marketers are banking on is that people will be more inclined to watch short clips - video snacks - of up to 10 minutes.
Mhm, possible. The Video iPod showed us that people like to watch shows, videocasts or even movies on a very small screen. Still not sure if people feel the same about the third screen (Buzzword alarm).
Marketers continue to jam outdated models into new devices and communication channels. It might work for a short period of time, due to the curiosity factor, but it won't last. There's an urgent need for marketers to come up with ideas how to connect with consumers on mobile devices. Banners? Won't do it. Textlinks? Whatever. Repurposed Video? Not really.
We need new thinking for new channels.
For now, Video Snacking is just another buzzword. Use it at your own risk.