Scratch Yourself

I discovered a new service called Scratchyourself.com. It's a simplistic flash application that allows you build a lottery-style card that you can send via email or embed on your site/blog. Above scratch card pays homage to my favorite act of Coachella 2007.

A rather attractive solution for advertisers with low media budgets to engage consumers with their brand. No, not interesting as a conversation tool. But it interesting way to spread your message/images around.