This Cayenne Site shows how it can done: An engaging retrospective of Porsche's racing history, narrated by Porsche's Trophy Girls. Developed by Firstborn and Carmichael Lynch, they created an immersive experience with believable connections to the Porsche Cayenne.
Given Porsche's history and their passionate fans, I would have loved to see social networking opportunities and more interaction options during the video. Still, a good step in the right direction.
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