The first automotive site with an abundance of Web 2.0 tools. Search is at the center of the site experience, a tag cloud displays the top searches and the tools are out of this world.
The Build and Price advances automotive tools to a new level and Compare-o-tron is just plain fun.
Sure, the site is slow and the navigation needs a lot of work. But, that's what happens when you launch an innovative site.
One of my co-workers said it feels more like a consumer site and less like a brand site. I'm sure that's what they were gunning for.
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