The moniker 'Web 2.0' became so popular for one main reason: It held the promise that Web 1.0 and all its bubble burst implications were behind us, and we could focus on the second version of Internet Revolution.
Web 2.0 has nothing to do with Ajax or other technologies that have changed the skin of the Internet. Instead, Web 2.0 is about:
- A different attitude
- Content is king. And the brand.
- We are living Beta. And we will never leave Beta.
- The user is king. And we trust the user to take care of our brand.
- Long Tail is not an idea. It's a philosophy.
- We believe in the intelligence of masses.
- We allow mashing, remixing, dubbing as long as the user respects basic copyrights and other legal limitations.
- Inform, as long as you entertain. Or vice versa. One without the other is a waste of time
- There is never a final product. Never.
Web 2.0 was useful for a short period of time. We need to coin a new phrase. Language helps define experiences. The experience has changed dramatically, let's make sure our language can keep up with it.
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