Thursday, April 26, 2007

Invitation-based Marketing

Lou Gerstner, CEO of IBM, says: "Management doesn't change culture. Management invites the workforce itself to change the culture"

This made me think of our current permission-based model. Shouldn't we strive to change this model to invitation-based marketing?

'Inviting' is such a beautiful word. It implies mutual respect and a mature relationship. There's a huge difference between being permitted to have a dialogue or being invited to have a conversation.

This conversation would focus on connections, empathy, caring, discussions, breaking down barriers, creating, sharing. Sounds very 2.0 to me. Exactly what we need.

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