Monday, April 9, 2007

Would you miss Bank of America?

Does Bank of America provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Bank of America treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does Bank of America forge such unfailing emotional connections with its customers that they would fail to find another bank that could forge just as strong an emotional bond?

This “would you care” question is a good one to ask of any business because it tells us how well they have formed relationships with customers. If a business has formed unfailing relationships with its customers, then we would truly care if that company went out of business. On the other hand, if a business hasn’t formed a meaningful bond with customers, then we wouldn’t care if that business ceased to exist.

Thanks to Brand Autopsy for this thought

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