Monday, May 14, 2007
Change ain't easy
Seth Godin's newest post talks about how hard it is to implement change.
His banana example is right on spot and reminded me of a statistic that left me speechless: 9 out of 10 smokers with diagnosed lung cancer started to smoke again once their sickness went into remission. Old habits are hard to change. That's why we haven't seen the impactful change mass media spending.