Thursday, May 31, 2007
They are getting it
Atlanta-based agency WestWayne surprised everyone with their new homepage, resembling the always popular 404 page.
The page reads: "The connection to your consumer cannot be found.
The consumer you're trying to sell products or services to has been disconnected from your brand."
The rest reads like an excerpt from Cluetrain Manifesto. Bold step by WestWayne. Love it.