Thursday, May 24, 2007

Discover your Visual DNA

Interesting approach to Social Networking: Once you head to Imagini, you have to fill out an esoteric, visual test in order to develop personality profiles for users and link them with others who match. They currently have 2.3 million that answered their quiz.

This is not only cute and interesting, it also is an innovative approach to marketing: the test tries to discover more than users' moods, habits and love leanings. It also captures emotional marketing information. It's an interesting way to research people and connect with them in a more targeted way.

It might be a first step in getting us out of the ghetto of segmentation. If a 12-year old pupil, a 25-year old student and a 50-year old profile share the same profile - can we target them in the same way?

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