Tuesday, May 29, 2007
Stop burning customers
People don't have a problem with brands. They just don't like it when marketers try to force brands upon them. I'm talking about push vs pull, selling to someone vs helping someone to buy, marketing at vs marketing for, old marketing vs new.
Shouldn't you stop burning consumers?
Or are you doing everything you can to convince them to wear your brand by choice?
Posted by Uwe Hook at 4:29 AM