Thursday, May 31, 2007

Change the paradigm

Since the inception of businesses, executives always asked themselves: How can I make more profit? The answers to the same question always changed: Increase your farm land and sell more products. Become a pirate and steal all the diamonds you can find. Start an Internet company and push for a quick IPO.

Even though the answer changed all the time, the question remained the same: How can I make more profit?
Next time you ask yourself or being asked how to make more profit, change the paradigm: "How can I improve the life of each of my customers? How can I develop a product that will change everything?"

This will help you focus on the real important business issue. The profit will follow.


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