Tuesday, May 15, 2007
Gay-friendly site and airline
Southwest Airlines just launched a gay-specific travel site. It features information on "gay-friendly destinations" and an "In the Spotlight" feature that focuses this week on Philadelphia as a destination. Their taglines is "We Take Pride in Partnering With You."
What I like the best are links to the Southwest Diversity Policy and the Southwest Diversity Program. Southwest seems to understand that it's not enough to market to the gay and lesbian community - It's even more important to display your understanding of the community and engage their customers in a meaningful way.
Posted by Uwe Hook at 11:43 AM