Sunday, May 6, 2007

Childhood branding

My daughter (that's not her in the above picture)is two years old. Because of almost no TV time and our avoidance of Disney/Fast Food Chains, she doesn't really know any brand names.
She loves cats, calls them 'Coco'. Every morning she wants to watch cats. Sometimes we see them at the morning walk but she insists on more cats when we come home. I used YouTube to play her various cats videos. She must have heard me say 'YouTube' many times when we were looking at cat videos. And a few days ago she said 'Tube' the first time. Her first brand name. Not sure if YouTube will be around when she grows up. But it left a long-lasting expression on my daughter.

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