At a recent party in my house, I bought four different brands of beer: The predictable US brand, a known British brand, an unknown French beer with a cool bottle and a microbrew from LA.
I noticed that the French beer was gone almost immediately, closely followed by the microbrew. The majority of my guests didn't choose based on brand. They chose based on design and coolness factor.
If you see the world as an adventure, as something you want to experience and get the most out of it, you chose the French or local beer. If you don't like to take risks, prefer to be safe and lead a predictable life, you chose the other two brands. It really didn't matter what tasted better. It mattered how you perceived the world before you even arrived at the party.
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