Not many people are talking about Experian's acquisition of Hitwise.
My strong belief is that we will see the evolution of 2 main marketing models:
a) Highly targeted marketing, based on data models
b) Experience marketing based on consumer insights and emotional connections
Does anyone remember that Experian houses all the FICO scores and has an impressive amount of consumer data? This knowledge with targeting techniques could Experian turn into a real powerhouse.
