Thursday, May 17, 2007

The 'N' word

Every parents experiences it: We have the tendency to say 'No' to our kids too many times. Instead of deflecting their attention, we tend to use the 'No' words: Don't, Not, Never, etc.

This behavior takes roots very quickly: One of the first words kids learn is 'No'. It's never yes.

In marketing, it's almost impossible to change a 'no' into a 'yes'.
Seth Godin writes about in one of his latest musings.
He recommends abandoning the 'No' crowd and focus on the 'Yes' crowd. In many ways, basic psychology. We all enjoy being with people who agree with us more often than none. But, beware, being with kindred spirits can end up in a boring experience. It's all about the mix.

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